This time, it's by "The Editors" of Bloomberg view (which is very significant in News world). Content is very reasonable explanation of AI concerns, though not novel to this audience.
http://www.bloombergview.com/articles/2014-08-10/intelligent-machines-scare-smart-people
Directionally this is definitely positive, though I'm not sure quite how. Does anyone have have ideas? Perhaps one of the orgs (MIRI, FHI, CSER, FLI) reach out and say hello to the editors?
I'm guessing that it's the high-status people like Hawking and Musk speaking out that makes a difference. For the general public, including journalists, the names Bostrom, Hanson, and Yudkowsky don't ring a bell. The next useful step would be one of these high-status people publicly endorsing MIRI's work. There is some of that happening, but not quite in the mainstream media.
Yes, though it's not surprising that this should come later and less universally than a more general endorsement of devoting thought to the general problem or Superintelligence specifically, since MIRI's current research agenda is more narrow and hard to understand than the general problem or Superintelligence.
Right now it's an organizational priority for us to summarize MIRI's current technical results and open problems, and explain why we're choosing these particular problems, with a document that has been audience-tested on lots of smart young CS folk who aren't already MIRI fans. That will make it a lot easier for prestigious CS academics to evaluate MIRI as a project, and some of them (I expect) will endorse it to varying degrees.
But there will probably be a lag of several years between prestigious people endorsing Superintelligence or general concern for the problem, and prestigious people endorsing MIRI's particular technical agenda.