Most resources you might think to amass have decreasing marginal utility: for example, a marginal extra $1,000 means much more to you if you have $0 than if you have $100,000. That means you can safely apply the 80-20 rule to most resources: you only need to get some of the resource to get most of the benefits of having it.
At the most recent CFAR workshop, Val dedicated a class to arguing that one resource in particular has increasing marginal utility, namely attention. Initially, efforts to free up your attention have little effect: the difference between juggling 10 things and 9 things is pretty small. But once you've freed up most of your attention, the effect is larger: the difference between juggling 2 things and 1 thing is huge. Val also argued that because of this funny property of attention, most people likely undervalue the value of freeing up attention by orders of magnitude.
During a conversation later in the workshop I suggested another resource that might have increasing marginal utility, namely trust. A society where people abide by contracts 80% of the time is not 80% as good as a society where people abide by contracts 100% of the time; most of the societal value of trust (e.g. decreasing transaction costs) doesn't seem to manifest until people are pretty close to 100% trustworthy. The analogous way to undervalue trust is to argue that e.g. cheating on your spouse is not so bad, because only one person gets hurt. But cheating on spouses in general undermines the trust that spouses should have in each other, and the cumulative impact of even 1% of spouses cheating on the institution of marriage as a whole could be quite negative. (Lots of things about the world make more sense from this perspective: for example, it seems like one of the main practical benefits of religion is that it fosters trust.)
What other resources have increasing marginal utility? How undervalued are they?
Lots of things have increasing marginal utility at some hypothetical margin. But very few things have increasing marginal utility at the margin on which they are utilised, precisely because if people notice that increasing marginal utility, they will increase their consumption, until they hit a new point on the utility curve where the marginal utility is no longer increasing.
For example, shminux, above, talks about education. We can well imagine that education has steeply increasing marginal utility at some levels; once you have made the investment in learning to read, using that knowledge to learn some more things is very cheap compared to the benefits. But people are already aware of this, and so have already acted to do far more than just learn some basics, to the extent that, at the margin, educational consumption appears to be a costly signaling race.